1 Going global: How to succeed in International Business! (29 pages)

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Going Global: How to succeed in international business! 15

sion)

, below which is ‘Identity’ (self-perception), then the level of

‘Values’, then ‘Beliefs’, followed by ‘Skills’ (capabilities) and finally
the lev

el of ‘Behavior’ that in turn is based on ‘Environment’. A

change on a higher level results in direct, unavoidable changes

upon the lower levels of logic. If these logical levels are ordered
according to their perceptibility, what is clearly visible and what is
unseen, then the following model evolves:

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