1 Going global: How to succeed in International Business! (29 pages)

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26 Global Management: A dance with icebergs

develop appropriate solutions for international business, such as
international human resource strategies, training and coaching, or
culturally appropriate products and culturally sensitive marketing

International Dynamics is a continuous process and can

be a competitive advantage for companies who want and need to

pete globally. In the words of Socrates, “I know that I know

nothing”. This would be an appropriate maxim for a first-time in-
ternational, intercultural manager. If you observe the world through
your own cultural lens, and then look again without the lens, you
see a different world.

Interview with Aniko Willems on the subject of Business

in China

Aniko Willems
worked at Siemens for 10 years, including

several years in China. She held several positions within the or-
ganization, including Management Consulting and Business De-
velopment. She was active for Siemens men and women wearing
the same cut of suit, carrying the same China as a Process Man-
ager in Beijing as well as a Business Administration Manager in
Shanghai. Siemens is a long established German company that
employs some 330,000 workers in over 190 countries, and counts
as a leading global organization in the fields of Industry, Energy
and Traffic Engineering.

Aniko Willems was born in Nuremberg to Hungarian parents

and completed an in-house management training at Mercedes.
She began working in the USA and in China while still continuing

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