1 Going global: How to succeed in International Business! (29 pages)

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Going Global: How to succeed in international business! 27

studies in business economics, which she finished after two years

Today Aniko Willems leads her own consultancy firm together

with link to connect, which supports organizations, teams and indi-
viduals with intercultural cooperation as well as with change and
development processes (www.link-to-connect.de).

You have worked in Germany and in China for a large compa-

ny. It will be hard to keep your answer brief, but can you please
tell me how you would describe business in China?

Aniko Willems: One important characteristic in China is the

dynamic. Changes take place a lot faster there than what we are
used to in the West. This affects all areas of life

–technology, the

justice system, change processes and the people. I’ll mention two
examples. It took decades until the telephone was widespread in
Europe, and similarly several decades until contemporary car bod-
ies emerged from initial models. China almost completely skipped
the landline era and immediately took up use of the mobile tele-
phone. Up until very recently, the Chinese had very little idea
about the car business, and today produce high-end limousines
for the domestic market. The dynamic and ambition are much
greater there than what we can imagine.

Furthermore, processes such as business negotiations and li-

censing procedures that run slowly and sluggishly for us move
faster over there. China is a land that unites opposites with an
‘and’. We are rather more used to an ‘or’. Furthermore, China is
aware of its significance in the world economy and is therefore
very self-confident. Simultaneously, China is influenced by the
philosophy of Confucianism and as such is quite alien to us.

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