How 'Generation V' Will Change Your Business - WikiLeaks (15 pages)

0 satisfy customers' online self-actualization

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Publication Date: 3 January 2008/ID Number: G00153798

Page 5 of 15

© 2008 Gartner, Inc. and/or its Affiliates. All Rights Reserved.

Figure 1. The 40th-Level Half-Elf From Secaucus, New Jersey

Source: Blizzard Entertainment

2.0 Satisfy Customers' Online Self-Actualization

In 1943, Abraham Maslow proposed in "A Theory of Human Motivation" that people seek to fulfill
their instinctive needs according to hierarchy in terms of their potency. The lower the need is on
the pyramid, the more powerful it is. The higher the need is on the pyramid, the more-distinctively
human it is (see Figure 2).

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