How 'Generation V' Will Change Your Business - WikiLeaks (15 pages)
0 satisfy customers' online self-actualization
Publication Date: 3 January 2008/ID Number: G00153798
Page 5 of 15
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Figure 1. The 40th-Level Half-Elf From Secaucus, New Jersey
Source: Blizzard Entertainment
2.0 Satisfy Customers' Online Self-Actualization
In 1943, Abraham Maslow proposed in "A Theory of Human Motivation" that people seek to fulfill
their instinctive needs according to hierarchy in terms of their potency. The lower the need is on
the pyramid, the more powerful it is. The higher the need is on the pyramid, the more-distinctively
human it is (see Figure 2).