How to (Almost) Kill a Successful Project and Bring It Back to Life Again: Lessons Learned from the Xen Project (37 pages)
crash course in perception management • go to local foss events • shoot your mouth off • more mouthing off • get a “kick-*aas” mascot • shout out and live, or shut up and die

Crash Course in Perception
Management
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Go to local FOSS events
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Submit talks
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Get used to rejection and learn from it
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Talk to the track chairmam
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“I don’t like speaking” – get over it; calculus was
way harder than this
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Get an ORG booth for cheap
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Stock it with flyers, CDs, business cards,
stickers
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Shoot your mouth off
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Blogs
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A usable website
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Podcasts (TLLTS)
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Social Media
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Twitter, Facebook, Google+, LinkedIn
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More mouthing off
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YouTube demos and tutorials
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Write for Linux.com Lxer, LWN.net
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Get a “kick-*aas” mascot!
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But our buddy Xen Fu is taken!
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Shout out and live, or shut up and die!
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Passion is your ally
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Let it leak over everyone
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Don’t imitate the suits; do what fits you