HOW TO - DELIVER INBOUND SERVICES (26 pages)

attracting visitors / converting leads • visitors • leads • jump to framework) • weekly activity worksheet

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HOW TO DELIVER INBOUND SERVICES

9

WEEKLY ACTIVITY WORKSHEET

Inbound Marketing

Activity

Activity Breakdown

Weighted

Time

Baseline

Time

Keyword Research

• Preliminary Target Keyword

Research

• Ongoing Target Keyword Research

10%

1 hr.

On Page Optimization

• On Page SEO Content Writing

• On Page SEO Content Updates

10%*

1 hr.*

Blogging

• Blog Integration

• Blog Post Creation

20%*

2 hr.*

Social Media Growth

• Social Engagement

• Social Growth

5%

0.5 hr.

Content Creation and

Conversion Paths

• Content Preparation

• Conversion Path Creation

20%

2 hr.

Lists and Segmentation

• Existing Contact Segmentation

• Ongoing Segmentation & List

Refinement

5%

0.5 hr.

Promotion

• Blog Post Promotion

• Email Blast

• Social Media Publishing

10%

1 hr.

Progress Assessment /

Analysis

• Keyword Analysis

• Social Engagement and Growth

Analysis

• Traffic Goal Progress Review

• Conversion Path Analysis

• Promotion Analysis

• Lead Generation Goal Progress

Analysis

20%

2 hr.

ATTRACTING VISITORS / CONVERTING LEADS

g

s

ADDITIONAL NOTES:

*If client needs no additional On-Page Optimization or when On-Page Optimization has finished,
remainder of time should be allocated to Blogging activities.

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