HOW TO - DELIVER INBOUND SERVICES (26 pages)

attracting visitors / closing customers • visitors • customers • jump to framework) • weekly activity worksheet

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HOW TO DELIVER INBOUND SERVICES

10

WEEKLY ACTIVITY WORKSHEET

Inbound Marketing

Activity

Activity Breakdown

Weighted

Time

Baseline

Time

Keyword Research

• Preliminary Target Keyword

Research

• Ongoing Target Keyword Research

10%

1 hr.

On Page Optimization

• On Page SEO Content Writing

• On Page SEO Content Updates

10%*

1 hr.

Blogging

• Blog Post Creation

• Blog Integration

20%*

2 hr.

Social Media Growth

• Social Engagement

• Social Growth

5%

0.5 hr.

Workflows

• Workflow Creation and Execution

• Workflow Refinement

20%

2 hr.

Lead Scoring &

Qualification

• Lead Scoring Implementation

• Lead Qualification / Sales and

Marketing Alignment

10%

1 hr.

CRM Integration &

Closed Loop Reporting**

• CRM Integration

• CRM Management

5%

0.5 hr.

Progress Assessment /

Analysis

• Keyword Analysis

• Social Engagement and Growth

Analysis

• Traffic Goal Progress Review

• Workflow Analysis

• Funnel Conversion Analysis

• Customer Goal Progress Analysis

20%

2 hr.

ATTRACTING VISITORS / CLOSING CUSTOMERS

s

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ADDITIONAL NOTES:

*If client needs no additional On-Page Optimization or when On-Page Optimization has finished,
the remainder of this time should be allocated to Blogging activities.
** If the client is using SalesForce ensure they have the Professional or Enterprise Version. If
they are not using SFDC work with your consultant or Account Manager to determine if HubSpot
can integrate with their CRM and how much the integration would cost.

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