HOW TO - DELIVER INBOUND SERVICES (26 pages)

visitors • leads • customers • jump to framework) • gs u • weekly activity worksheet

Document rating:
  3.0 out of 5
Vote this doc:
background image

HOW TO DELIVER INBOUND SERVICES

12

WEEKLY ACTIVITY WORKSHEET

Inbound Marketing

Activity

Activity Breakdown

Weighted

Time

Baseline

Time

Keyword Research

• Preliminary Target Keyword

Research

• Ongoing Target Keyword

Research

5%

0.5 hr.

On Page Optimization

• On Page SEO Content Writing

• On Page SEO Content Updates

5%*

0.5 hr.

Blogging

• Blog Post Creation

• Blog Integration

15%*

1.5 hr.

Social Media Growth

• Social Engagement

• Social Growth

5%

0.5 hr.

Content Creation &

Conversion Paths

• Content Preparation

• Conversion Path Creation

15%

1.5 hr.

Lists & Segmentation

• Existing Contact Segmentation

• Ongoing Segmentation & List

Refinement

5%

0.5 hr.

Promotion

• Blog Post Promotion

• Email Blast

• Social Media Publishing

10%

1 hr.

Workflows

• Workflow Creation and Execution

• Workflow Refinement

10%

1 hr.

Lead Scoring &

Qualification

• Lead Scoring Implementation

• Lead Qualification / Sales and

Marketing Alignment

5%

0.5 hr.

CRM Integration &

Closed Loop Reporting**

• CRM Integration

• CRM Management

5%

0.5 hr

Progress Assessment /

Analysis

• Keyword Analysis

• Social Engagement and Growth

Analysis

• Conversion Path Analysis

• Promotion Analysis

• Workflow Analysis

• Funnel Conversion Analysis

• Traffic / Lead Generation /

Customer Goal Progress Analysis

20%

2 hr.

ATTRACTING VISITORS / CONVERTING
LEADS / CLOSING CUSTOMERS

g

s

U

Document rating:
  3.0 out of 5
Vote this doc: