HOW TO - DELIVER INBOUND SERVICES (26 pages)

activity breakdown: attracting visitors • keyword research • attracting visitors s

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HOW TO DELIVER INBOUND SERVICES

13

1. KEYWORDS

GETTING STARTED

ONGOING ACTIVITIES

Ongoing keyword research is an important component to any
visitor-oriented Inbound Marketing goals that your client is
hoping to reach. Keywords should be low in ranking difficulty,
have a moderate monthly search volume and be aligned with
your clients’ target audience.

Preliminary Target Keywords Research:
• Use the HubSpot Keywords tool to create

a list of target keywords that will be used
for On-Page Optimization

Ongoing Keyword Research:
• Continue adding to your ongoing list of

blogging keywords that will be used in future
posts

• Align keywords with the client’s target

persona

Resources to Utilize:

How To Do Keyword Research
The Ultimate Guide for Mastering Long

Tail Search

HubSpot Keyword Tool FAQs

HubSpot Academy Classes to Attend:

• Keywords

K

ATTRACTING VISITORS

s

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