HOW TO - DELIVER INBOUND SERVICES (26 pages)

attracting visitors

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HOW TO DELIVER INBOUND SERVICES

14

ATTRACTING VISITORS

2. ON-PAGE OPTIMIZATION

GETTING STARTED

ONGOING ACTIVITIES

Optimizing your client’s pages using target keywords will ensure
that they’ll be formatted correctly to get indexed and found
for their target phrases. You should be mapping one strategic
keyword per website page. If there aren’t any existing pages
that are a good fit for a strategic keyword, develop a new
website page that is optimized for that particular keyword.

On Page SEO Content Writing:
• Refer to HubSpot’s On Page SEO

worksheet to ensure you’re following
optimization best practices

On Page SEO Content Updates:
• Update any current pages with new SEO

Content

• Develop and optimize any new pages that

need to be created for additional keywords

Resources to Utilize:

HubSpot’s Search Engine

Optimization Worksheet

9 Step On Page Search Engine

Optimization Guide

HubSpot Academy Classes to Attend:

Page Performance

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