HOW TO - DELIVER INBOUND SERVICES (26 pages)

progress assessment • and analysis • attracting visitors

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HOW TO DELIVER INBOUND SERVICES

17

ATTRACTING VISITORS

5. PROGRESS ANALYSIS / ASSESSMENT

ONGOING ACTIVITIES

Measuring the effectiveness of your visitor growth strategies is
important for making improvements. You will want to analyze
how well your client is getting found for their strategic keywords,
how your social engagements are performing, and how you are
progressing towards your client’s traffic growth goals.

Resources to Utilize:

10 Steps to Creating a Monthly

Marketing Report

HubSpot Academy Classes to Attend:

Sources & Competitors
Driving ROI

Keyword Analysis:
• Use the Keyword tool to understand how your efforts have affected keyword rankings

Social Engagement and Growth Analysis:
• Review social interactions to discover how you can drive more traffic to your client’s website

Traffic Goal Progress Review:
• Compare your client’s traffic growth goals to your progress using the HubSpot Sources tool

Performance Adjustments:
• Based on your analysis, make adjustments to your traffic generation efforts ensure you’re on

track to reach your client’s traffic growth goals

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