HOW TO - DELIVER INBOUND SERVICES (26 pages)

activity breakdown: converting leads • content creation and • conversion paths • content creation • converting leads

Document rating:
  3.0 out of 5
Vote this doc:
background image

HOW TO DELIVER INBOUND SERVICES

18

CONVERTING LEADS

1. CONTENT CREATION & CONVERSION PATHS

ONGOING ACTIVITIES

The first step towards generating website leads is creating
pieces of content that are custom-tailored to your client’s buyer
persona(s). These pieces of content should be of value to the
target buyer persona and gated by a conversion path (Call to
Action, Landing Page and Thank You Page).

Content Creation:
• Using HubSpot’s “Planning Your Offers Worksheet”, create the necessary content offers for

lead conversion

Conversion Path Creation:
• Develop conversion paths (Landing Page, Thank You Page, Call to Action) for each content

offer you create

Content Creation Resources to Utilize:

HubSpot’s Planning Your Marketing Offers

Worksheet

13 Ways to Create New Content Offers

Conversion Path Resources to Utilize:

10 Step Guide to Landing Page Optimization
8 Step Guide to Creating a Call to Action
4 Step Guide to Creating a Thank You Page

HubSpot Academy Classes to Attend:

Landing Pages
Calls to Action
Campaign Building: Lead Generation

W

g

Click to jump to framework:

V

L

C

VL

VC

LC

VLC

Document rating:
  3.0 out of 5
Vote this doc: