HOW TO - DELIVER INBOUND SERVICES (26 pages)

lists and segmentation • lists & segmentation • converting leads

Document rating:
  3.0 out of 5
Vote this doc:
background image

HOW TO DELIVER INBOUND SERVICES

19

CONVERTING LEADS

2. LISTS AND SEGMENTATION

GETTING STARTED

ONGOING ACTIVITIES

Before promoting any offers on your client’s behalf, it’s important
to create segmented lists based on contact Lifecycle Stage and
Persona. By aligning your messaging to the contacts’ correct buyer
persona and where they are in the sales process, you’ll be able to
deliver more relevant, effective marketing messages to your client’s
audience.

Existing Contact Segmentation:
• Define the appropriate Lifecycle Stage

within the CSV file for any contacts that
need to be uploaded

• Create a separate list for each defined

buyer persona

Ongoing Contact Segmentation and List
Refinement:
• Refine existing lists based on insight from

any past marketing campaigns

Resources to Utilize:

How to Import Leads and Contacts
How to Use Contacts
How to Segment Contacts

HubSpot Academy Classes to Attend:

Contacts and Lists

l

g

Click to jump to framework:

V

L

C

VL

VC

LC

VLC

Document rating:
  3.0 out of 5
Vote this doc: