HOW TO - DELIVER INBOUND SERVICES (26 pages)

promotion • generating leads

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HOW TO DELIVER INBOUND SERVICES

20

GENERATING LEADS

3. PROMOTION

ONGOING ACTIVITIES

Once your content offers and conversion paths are live and you’ve
segmented any existing contacts based on buyer persona and
lifecycle stage, it’s time to promote the content you’ve developed to
start generating leads. Keep in mind that you’ll want to ensure you’re
aligning your messaging with the correct persona(s) as you promote.

Blog Post Promotion:
• Create 2-3 Blog posts on the sub-set of the subject covered by each offer. Include a CTA for

the offer in each post

Email Blast:
• Create emails that are targeted toward each persona group that include new offers or content

Social Media Publishing:
• Promote offers via relevant social media channels and use discretion in terms of frequency

Resources to Utilize:

How to Use The HubSpot Social Media Tool
7 Step Guide to Promoting Your Blog
How to Use The HubSpot Email Tool
9 Step Guide to Email Marketing

HubSpot Academy Classes to Attend:

Email
Social Media
Campaign Building: Promote

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