HOW TO - DELIVER INBOUND SERVICES (26 pages)

progress assessment • analysis • converting leads

Document rating:
  3.0 out of 5
Vote this doc:
background image

HOW TO DELIVER INBOUND SERVICES

21

CONVERTING LEADS

4. PROGRESS ANALYSIS / ASSESSMENT

ONGOING ACTIVITIES

It’s important to invest time in measuring the progress of your lead
generation efforts to ensure you’re on track to reach your client’s
goals. We recommend providing clear insight to your client on how
you’re progressing with lead generation and reinforcing how your
Inbound Marketing activities will help reach their lead generation
goals.

Conversion Path Analysis:
• Dissect the performance of each conversion path, analyzing the performance of the Call to

Action and the Landing Page analytics

Promotion Analysis:
• Analyze the performance of blog posts, email blasts, and social interactions

Lead Generation Goal Progress Analysis:
• Compare your client’s lead generation goals to your progress and make adjustments to the

process if necessary

Resources to Utilize:

10 Steps to Creating a Monthly Marketing

Report

HubSpot Academy Classes to Attend:

Sources & Competitors
Driving ROI

2

g

Click to jump to framework:

V

L

C

VL

VC

LC

VLC

Document rating:
  3.0 out of 5
Vote this doc: