HOW TO - DELIVER INBOUND SERVICES (26 pages)

how to use this guide • how to read a framework chart • 10% 1 hr • 25%* 2.5 hr

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HOW TO DELIVER INBOUND SERVICES

3

HOW TO USE THIS GUIDE

This guide provides you with a customized Inbound Marketing Plan based on your client’s
specific goals in the form of a weekly framework. We provide these frameworks for each
type of client goal: attracting visitors, converting leads, and closing customers (or a
combination of any three). Each of these frameworks outline detailed activities you should
work on to achieve these goals and the recommended time (baseline and weighted) that
should be alotted to each task.

Inbound Marketing

Activity

Activity Breakdown

Weighted Time Baseline Time

Keyword Research

• Preliminary Target

Keyword Research

• Ongoing Target Keyword

Research

10%

1 hr.

On Page Optimization

• On Page SEO Content

Writing

• On Page SEO Content

Updates

25%*

2.5 hr.*

This column breaks down

Marketing Activities that

should be implemented to

reach goals.

This column shows the detail

of each Inbound Marketing

Activity so you can keep

track of the specific tasks

you should be working on to

achieve your client’s business

goals.

This column provides suggestions for

each Inbound Marketing Activity. The

Baseline Time is a suggested estimate

based on a 10 hr/week retainer. The

Weighted Time should be used as a

guide for time alottment if you have

more or less than 10 hr/week retainer.

HOW TO READ A FRAMEWORK CHART

You can click the Activity’s

title on any framework to

jump to the breakdown page.

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