HOW TO - DELIVER INBOUND SERVICES (26 pages)

defining personas and inbound marketing goals • ug s

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HOW TO DELIVER INBOUND SERVICES

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Before you select which framerwork is right for your client, it’s important to invest time developing
unique buyer personas. Creating accurate buyer personas is an absolute necessity to delivering
Inbound Services, because each activity you execute on will be geared to towards these
individuals. We recommend attending

HubSpot’s Buyer Persona workshop

first and then filling

out

HubSpot’s Persona Development worksheet

for each unique profile you define. Both of these

resources will help you create detailed profiles for your client’s target customers, ensuring that
you’re developing Inbound Marketing strategies that are aligned with the correct audience.

DEFINING YOUR CLIENT’S BUYER PERSONA(S)

DETERMINING CLIENT GOALS

Uncovering, understanding, and
establishing specific goals is a necessary
first step towards developing an Inbound
Marketing plan that will drive client
success. If you’re unsure how to discover
these specific goals, we recommend
attending HubSpot’s

Goal Planning &

Strategy seminar

. After establishing client

goals, you can then use this guide to
determine what Inbound Marketing Plan
structure is right for your client’s specific
needs.

U

g

s

CLOSING CUSTOMERS

CONVERTING LEADS

ATTRACTING

VISITORS

VISITORS,

LEADS

VISITORS,

LEADS,

CUSTOMERS

VISITORS,

CUSTOMERS

LEADS,

CUSTOMERS

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