HOW TO - DELIVER INBOUND SERVICES (26 pages)

which framework is right for my client

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HOW TO DELIVER INBOUND SERVICES

5

Inbound Marketing

Activity Framerwork

Your client might be a good fit, if...

Framework

Summary Page

Attracting Visitors

• The website is relatively new and/or

website visitors are not considered

qualified based on client personas

pg. 7

(jump to framework)

Converting Leads

• The current website is generating

qualified traffic but not converting leads

or driving new customers

pg. 8

(jump to framework)

Closing Customers

• The website is generating qualified

visitors and leads but isn’t effectively

helping close additional business

pg. 9

(jump to framework)

Attracting Visitors,

Converting Leads

• Their sales team is busy closing

a substantial amount of potential

customers but needs to fill the visitor

and lead pipeline for future business

initiatives

pg. 10

(jump to framework)

Attracting Visitors,

Closing Customers

• There exists a list of leads that need

to be nurtured into customers, but the

website itself isn’t effectively attracting

qualified traffic

pg. 11

(jump to framework)

Converting Leads,

Closing Customers

• The website is driving qualified traffic

but isn’t converting visitors to leads and

subsequently, new business

pg. 12

(jump to framework)

Attracting Visitors,

Converting Leads,

Closing Customers

• The website is very new and there

are no opportunities in converting

qualified website visitors into leads and

subsequently, new customers

pg. 13

(jump to framework)

WHICH FRAMEWORK IS RIGHT FOR MY CLIENT?

Depending on your client’s goals, you’ll need to figure out which Inbound Marketing activity
framework is the right one. Below, we outline each scenario and how to determine if your
client is a good fit, based on their goals. A very important point to note: These frameworks
are designed to provide directional recommendations. You should use them as a guideline
and make adjustments based on what you believe is best for the client’s success. This means
tracking time to continuously revise your pricing, utilizing experience and analytics to match
your goals with the activities you offer, and determining the frequency for which you deliver.

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