HOW TO - DELIVER INBOUND SERVICES (26 pages)
which framework is right for my client
HOW TO DELIVER INBOUND SERVICES
5
Inbound Marketing
Activity Framerwork
Your client might be a good fit, if...
Framework
Summary Page
Attracting Visitors
• The website is relatively new and/or
website visitors are not considered
qualified based on client personas
pg. 7
Converting Leads
• The current website is generating
qualified traffic but not converting leads
or driving new customers
pg. 8
Closing Customers
• The website is generating qualified
visitors and leads but isn’t effectively
helping close additional business
pg. 9
Attracting Visitors,
Converting Leads
• Their sales team is busy closing
a substantial amount of potential
customers but needs to fill the visitor
and lead pipeline for future business
initiatives
pg. 10
Attracting Visitors,
Closing Customers
• There exists a list of leads that need
to be nurtured into customers, but the
website itself isn’t effectively attracting
qualified traffic
pg. 11
Converting Leads,
Closing Customers
• The website is driving qualified traffic
but isn’t converting visitors to leads and
subsequently, new business
pg. 12
Attracting Visitors,
Converting Leads,
Closing Customers
• The website is very new and there
are no opportunities in converting
qualified website visitors into leads and
subsequently, new customers
pg. 13
WHICH FRAMEWORK IS RIGHT FOR MY CLIENT?
Depending on your client’s goals, you’ll need to figure out which Inbound Marketing activity
framework is the right one. Below, we outline each scenario and how to determine if your
client is a good fit, based on their goals. A very important point to note: These frameworks
are designed to provide directional recommendations. You should use them as a guideline
and make adjustments based on what you believe is best for the client’s success. This means
tracking time to continuously revise your pricing, utilizing experience and analytics to match
your goals with the activities you offer, and determining the frequency for which you deliver.