HOW TO - DELIVER INBOUND SERVICES (26 pages)

attracting visitors • attracting • visitors • jump to framework)

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HOW TO DELIVER INBOUND SERVICES

6

ATTRACTING VISITORS

WEEKLY ACTIVITY WORKSHEET

ADDITIONAL NOTES:

*If client needs no additional On-Page Optimization or when On-Page Optimization has finished,
remainder of time should be allocated to Blogging activities.

Inbound Marketing

Activity

Activity Breakdown

Weighted Time Baseline Time

Keyword Research

• Preliminary Target

Keyword Research

• Ongoing Target Keyword

Research

10%

1 hr.

On Page Optimization

• On Page SEO Content

Writing

• On Page SEO Content

Updates

25%*

2.5 hr.*

Blogging

• Blog Post Creation

25%*

2.5 hr.*

Social Media Promotion

and Growth

• Blog Post Promotion

• Social Engagement

• Social Growth

20%

2 hr.

Progress Assessment

and Analysis

• Keyword Analysis

• Social Engagement and

Growth Analysis

• Traffic Goal Progress

Review

• Performance Adjustments

20%

2 hr.

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