HOW TO - DELIVER INBOUND SERVICES (26 pages)

converting leads • leads • jump to framework) • converting leads g • weekly activity worksheet

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HOW TO DELIVER INBOUND SERVICES

7

WEEKLY ACTIVITY WORKSHEET

Inbound Marketing

Activity

Activity Breakdown

Weighted Time Baseline Time

Content Creation and

Conversion Paths

• Content Preparation

• Conversion Path Creation

40%

4 hr.

Lists and Segmentation

• Existing Contact

Segmentation

• Ongoing Segmentation &

List Refinement

10%

1 hr.

Promotion

• Blog Post Promotion

• Email Blast

• Social Media Publishing

30%

3 hr.

Progress Assessment /

Analysis

• Conversion Path Analysis

• Promotion Analysis

• Lead Generation Goal

Progress Analysis

20%

2 hr.

CONVERTING LEADS

g

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