The 2013 AAF-Kansas City ADDY® Awards (25 pages)

the 2013 aaf-kansas city addy® awards • how to enter • deadlines

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The 2013 AAF-Kansas City ADDY® Awards


The ADDY Awards is the advertising industry's largest and most representative competition, attracting over 50,000
entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward
creative excellence in the art of advertising.

Conducted annually by AAF-KC, the Kansas City ADDY Awards is the first of a three-tier, national competition.
Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second
tier, local winners compete against other winners in one of 15 district competitions. District winners are then forwarded
to the third tier, the national ADDY Awards competition. Entry in the AAF-KC ADDY Awards is the first step toward
winning a national ADDY.


Entering the ADDY competition supports our entire industry, because the AAF and its local and district affiliates
use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups,
advertising education, and consumer awareness.

Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges
evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative
excellence and is judged to be superior to all other entries in the category. Entries that are also considered
outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is
determined by the judges, based on the relative quality of work in that category.

The Student ADDY Awards is also a three-tier national competition, which is sponsored by the AAF and National Ad
2. Occurring in conjunction with the prestigious ADDY Awards, the Student ADDY Awards recognize and reward
creative excellence by students. Information on entering the Student ADDY Awards may be found on
StudentADDYs.com.

Copyright infringement and/or plagiarism (be it intentional or unintentional) will result in the disqualification and, if
applicable, removal of awards from any entry deemed in violation. All entry fees will be forfeited.

(Please note: all changes for the 2012-2013 ADDYs are marked in red.)

How to Enter

Visit the entry awards site here: https://enter.addyawards.com/?comp_id=851)

. After registering, review the category

list to find where your work should compete, and follow the simple drop down menus to enter your information. Make
sure you credit the members of your creative team, so that they will be recognized properly in press releases and
other AAF winner publications. Submission of entries acknowledges the right of the AAF to use them for publication,
exhibition and marketing of the ADDY show.

Deadlines

• Early entry deadline:

Friday, December 14 at 5 PM (all entries must be entered online and physical entries

taken to the AAF-KC office at 1722 Main Street, KC MO.

• Final entry deadline:

Friday, December 21 at 5 PM (all entries must be entered online and physical entries

taken to the AAF-KC office at 1722 Main Street, KC MO.



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