The 2013 AAF-Kansas City ADDY® Awards (25 pages)

collateral material

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3B

Free-Standing. Self-contained unit or device that requires no additional support or elevation for proper

product or service presentation.
3C

Trade Show Exhibit. The collective visual presentation or package designed to attract consumer prospects

to a display exhibit (room or booth). Judging is directed to the total package of the exhibit.

Campaign

4

Campaign. (2 - 4 Sales Promotion pieces from categories 1A - 3C)


Audio/Visual

5

Audio/Visual Sales Presentation. Any advertising, promotional and/or marketing message that is conveyed

via the use of videotape, audio track, film, or computer usually designed for and directed to specific and/or limited
audiences. Entry must be edited to no more than five minutes in length.

COLLATERAL MATERIAL

All collateral material for Advertising for the Arts, Public Service and Industry Self Promotion should be entered
into their respective categories and are not eligible in any other category.

Stationery Package

6A

Flat Printed. Flat printed stationery. May contain one or more pieces of letterhead, envelope and/or business

cards. Any number of inks may be used.

6B

Multiple Process. Any multiple process stationery. May contain one or more pieces of letterhead, envelope

and/or business cards. Any number of inks and processes (such as thermography, engraving, embossing, die-cutting, foil
stamping, folding, etc.) may be used.

Annual Report. Yearly communications piece, usually with financial data, intended primarily for stockholders or
members as a statement or record of a company's or organization's annual performance or status.

7A

Less than four-color

7B

Four-color


Brochure. Multiple page/panel piece (usually bound/folded) that advertises, presents and/or describes the
advantages, capabilities, worth and/or reasons to buy a product or service. If you enter a piece in this category, you
may not enter it in the Sales Kit category (1B) without the appropriate sales information. You must choose one or
the other, but not both.

8A

Less than four-color

8B

Four-color

8C

Campaign. (2 - 4 of the above).


Publication Design. Layout and design of the interior and/or exterior of a magazine or book.

9A

Cover

9B

Editorial Spread or Feature. One editorial spread or feature per entry. Not intended for submission of entire

book or magazine.

9C

Series. Two to four covers and/or spreads and/or features from consecutive issues. Please mark spreads to

be judged.

9D

Magazine Design. Entire magazine design from cover-to-cover, with advertising.

9E

Book Design. Entire book design from cover-to-cover, no advertising.


Poster. A single sheet, advertising or promotional piece intended for mounting
and display for a product, service or event. Does not include point-of-purchase materials, nor any signage that is

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