The 2013 AAF-Kansas City ADDY® Awards (25 pages)

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Fractional Page. Any ad in a trade or consumer publication, regardless of (page) size/dimensions, that does not fill
a full-page unit.
Full Page. Any ad in a trade or consumer publication, regardless of (page) size/dimensions, that does fill a full-page
unit.
Spread, Multiple Page or Insert. Ad unit(s) in a trade or consumer publication that exceed a full page, regardless
of the (page) size/dimensions. Includes facing pages, two or more ads in succession, page ads with foldouts,
inserts, etc.
Campaign. Two to four ads for the same client, with a common theme. May be placed in the same publication issue
(excluding single entry spreads/multiple-page units), in separate issues of the same publication, or in issues of other
trade or consumer publications.

Fractional Page
21A Less than four-color
21B Four-color

Full Page
22A Less than four-color
22B Four-color

Spread, Multiple Page or Insert
23A Less than four-color
23B Four-color

Campaign.
(2 - 4 of the above)
24A Less than four-color
24B Four-color


Magazine Self-Promotion. Trade ads for trade publications and consumer magazine ads for consumer
publications and must be entered here.
25A Single
25B Campaign

NEWSPAPER

Advertising that is placed/run in publications whose primary purpose is to inform the public about current events or
issues on a daily or weekly schedule basis.

Fractional Page. Ad that fills half or less of a full page, regardless of newspaper size/format (tabloid, broadsheet,
etc.).
26A Black and White
26B Color (any color other than black)

Full Page. Ad that fills more than a half page, regardless of newspaper size/format.
27A Black and White
27B Color (any color other than black)

Spread or Multiple Page. Newspaper Run of Press (ROP) ad units that exceed a full page in the same issue.
Includes facing pages, “double trucks,” ROP advertising sections, etc.
28A Black and White

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