The 2013 AAF-Kansas City ADDY® Awards (25 pages)

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background image

28B Color (any color other than black)

Newspaper Specialty Advertising
29A Single Insert (Of any type).
Defined as brand promotion/advertisements, typically supplied in unbound
booklets and delivered via the newspaper. Could include die cuts, mini booklets, magnets, “post-it” promotions,
calendars and flat sample packs distributed to the home by means other than direct mail.
29B Poly Bag/Wrapper. Plastic newspaper delivery bags on which the advertisement appears. May contain
sample items.

Campaign
2 - 4 pieces from categories 26A - 29B
30A Black and White
30B Color
(any color other than black)

Newspaper Self-Promotion. Any advertising which appears in a newspaper promoting
that newspaper.
31A Single
31B Insert
31C Campaign
(2 - 4 of the above)

DIGITAL ADVERTISING

Entries in the Digital Advertising categories are Internet and mobile media driven executions that will be judged
online, or on the mobile devices for which they were created. Where the original web content is no longer available
online, the entrant should attempt to provide a competition judging site for the work. URLs, banners and menus
must not contain any references to the entrant.

Products are defined as, but not limited to: The products only, not the sellers or dealers (see Outlets). May include
cars, trucks, motorcycles, recreational vehicles, manufacturers, fashion, sportswear, casual wear, lingerie, footwear,
jewelry, cosmetics, fragrances, health and beauty products, medications, foodstuffs, meats, produce, confections,
snacks, dairy products, beer, wine, liquors, drinks, water, tea, milk, coffee, sports beverages, home electronics,
computers, household products, appliances, toys, sporting goods and other retail products.
Outlets are defined as, but not limited to: retail stores, department, specialty, furniture, discount stores, restaurants,
fast-food chains, specialty, franchises, supermarkets, convenience stores, mini-marts, grocery stores and other food
retailers, automotive/boat/motorcycle sales and rental, online retail sites, virtual store fronts on websites with online
catalogs, sometimes gathered into a virtual mall, etc.
Services are defined as, but not limited to: media, cable companies, TV networks, newspapers, magazines,
radio stations, travel and tourism, cruise or airlines, hotels, resorts, destinations, entertainment, lotteries,
amusement parks, movie promos, sports teams, casinos, hair salons, cleaning, employment, auto services,
exercise spas, telephone companies, telephone directories, cellular service providers, pagers, long distance
services, internet service providers, professional services, financial, legal, banking, investment services,
brokerage firms, credit cards, insurance services, healthcare services, healthcare facilities, doctors, HMOs,
company image, self-promotion, recruitment services, energy or utilities, natural gas companies, electric
companies, political, religious, lobbying, special interest, etc. (not public service).

Websites, B-to-B
32A Products
32B Outlets
32C Services

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