The 2013 AAF-Kansas City ADDY® Awards (25 pages)

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Websites, Consumer
33A Products
33B Outlets
33C Services

Mobile Websites
34A Products
34B Outlets
34C Services

Micro Sites
Includes either small or freestanding sites, not created to function as an entire website or small sites which are
embedded as part of a larger site. Does not include animated movies or intros, which should be entered in Elements
of Advertising. When entering a micro site, indicate the direct URL of the site, not the main site URL of which the
micro is a part.
35A Products
35B Outlets
35C Services


Social Media
Entries in the Social Media categories may be accompanied by a written or digital (video) summary not to exceed
250 words (written) or 90 seconds (video). Digital summaries must be submitted by uploading the video file via the
ADDY online entry software.
36A Single Platform, B-to-B
Creative execution of brand advertising, marketing and/or promotion on a single social media platform (Facebook,
Twitter etc).
36B Single Platform, Consumer
Creative execution of brand advertising, marketing and/or promotion on a single social media platform (Facebook,
Twitter etc).
36C Social Media Campaign
Creative execution of brand advertising, marketing and/or promotion across multiple social media platforms
(Facebook, Twitter etc).

Apps
To be eligible as an ADDY Awards entry, apps must advertise a product or service. Apps will be judged using the
device for which they were created. So, to be eligible, the entry MUST include a no-cost, password-free method for
accessing the app for the purpose of judging. In addition, a digital summary of 90 seconds or less which
demonstrates the functionality and design of the app may be provided as part of the entry. This should be included
in the entry as a digital (video) upload.
37A Tablet. Interactive programs created expressly as applications for use on tablets.
37B Web-based (Browser). Interactive programs created expressly as applications for use on a web browser.
37C Mobile (Phone). Interactive programs created expressly as applications for use on mobile devices such as a
smart phone.

Advertising and Promotion
38A Banners, Rich Media.
Includes Interstitial, Superstitial, Eye Blasters, Screensaver design, etc.
38B Banners, Standard
38C Email.
Email includes email design and one landing page which continue the advertisement (click-through). This
does not include links that result in reaching a full website. E-cards include all online greeting cards.

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