The 2013 AAF-Kansas City ADDY® Awards (25 pages)

radio

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38D Games. Games created to advertise a product or service. The game may be located on a main site. Use the
direct URL of the game site when entering.
38E Annual Report. Any Annual Report created to be viewed online.
38F Podcasts.
A digital media file, or series of such files, that is distributed over the Internet using syndication
feeds for playback on portable media or computer. Entries in this category should be a podcast advertising a
product or service.

Video
When submitting internet commercials, webisodes or branded content, please use a URL address. This video
content will be judged online, and should not be uploaded as a digital file.
39A Webisodes. An episode that airs initially as an Internet download or stream as opposed to first airing on
broadcast or cable television. Entries in this category should be webisodes which advertise a product or service.
URL required.
39B Internet Commercials. Any commercial that is created to run on the Internet. Broadcast commercials that
also receive Internet runs are not eligible in this category. URL required.
39C Branded content, 60 seconds or less. Online video content that is neither a commercial nor a webisode.
URL required.
39D Branded content, more than 60 seconds.
URL required.

Multimedia DVD
May include interactive kiosks.
40A B-to-B
40B Consumer
40C Campaign
(a series of 2 - 4 DVDs)

Digital Campaign
41

Campaign. 2 - 4 Digital Advertising pieces from categories 32A-40.

RADIO

Radio advertising is defined as commercial audio (only) messages conveyed to the prospective/target consumer public
by the seller of a product or service via wireless (radio) transmission.

Within the radio category, commercials aired on stations in more than one “metro” (even if placed on only one station in
each of two “metros”) do not qualify as “local.” Any time a commercial extends past one “metro” (two or more), it is
defined as regional/national and must be entered accordingly. Two to four commercials for the same client, with a
common theme that are placed in one market only (no more than one “metro”) are considered a campaign. If placed in
two different markets, they do not qualify as a local campaign.

Acceptable digital formats for audio files are .mp3, .wav,

.wma. File uploads are limited to 5mb per spot.


Local, Single
A single radio commercial is one that is broadcast on the station(s) of one market (no more than one “metro”). Radio
commercials broadcast on stations in more than one “metro” (even if placed on only one station in each of two
“metros”) do not qualify as “local.”

42A

:30. Commercials that consume 30 or fewer seconds of airtime.

42B

:60 or more. Commercials that consume more than 30 seconds of airtime.

42C

Campaign. (2 - 4 of the above)


Regional/National, Single

43A

:30. Commercials that consume 30 or fewer seconds of airtime.

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