The 2013 AAF-Kansas City ADDY® Awards (25 pages)

public service

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55B Annual Report
55C Brochure/Sales Kit
55D POP or POS Materials
(Other than posters)
55E Poster
55F Newsletter

55G Cards, Invitations or Announcements (Special Event Material)

Print
56A Magazine
56B Newspaper

Broadcast/Electronic/Digital
57A TV
57B Radio
57C Audio/Visual
57D

Digital Advertising

58

Out-of-Home

59

Non-traditional

60

Direct Marketing, Specialty Items


Campaign
61A Single Medium Campaign
(for categories 55-60)
61B

Integrated Campaign

(for categories 55-60)

PUBLIC SERVICE

Public service advertising is that which enlists public support or action in the solution or remedy of problems of
common and/or general interest or concern. The message of public service advertising has as its goal the
improvement/betterment of the public’s health, education and/or welfare. Media space and/or time may or may not
have been donated.

All Public Service advertising, regardless of whether or not the agency creative and media placement were paid,
must be entered in this category, and does not qualify in any other. The individual creative elements may be
entered, however, in the Elements of Advertising categories.

Collateral
62A Stationery Package
62B Annual Report
62C Brochure/Sales Kit
62D POP or POS Materials
(Other than posters)
62E Poster
62F Newsletter
62G Cards, Invitations or Announcements
(Special Event Material)

Print
63A Magazine
63B Newspaper

Broadcast/Electronic
64A TV

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