The 2013 AAF-Kansas City ADDY® Awards (25 pages)

advertising industry self-promotion

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64B Radio
64C Audio/Visual
64D

Digital Advertising

65

Out-of-Home

66

Non-traditional

67

Direct Marketing, Specialty Items


Campaign
68A Single Medium Campaign
(For categories 62-67)
68B

Integrated Campaign

(For categories 62-67)

ADVERTISING INDUSTRY SELF-PROMOTION

All advertising and special event materials for advertising agencies, advertising suppliers and advertising clubs must
be entered in these categories. Entries submitted in advertising industry self-promotion are not eligible in other
categories. However, individual components are eligible for entry in the visual and audio elements of advertising
categories. Please note: The NAC recommends that Advertising Industry Self-Promotion work NOT be eligible for
Best of Show consideration.

Creative Services and Advertising Supplier/Vendor Ads created by, or for, an agency that advances the
agency’s or supplier/vendor's cause (new client acquisition, client retention, education, holiday cards, moving
announcements, etc.). Includes, but is not limited to: agencies, design studios, freelancers, graphic designers,
interactive developers, writers, illustrators, paper companies, advertising specialty companies, printers, color
separation houses, pre-press service bureaus, photographers, marketing and public relations consultants or firms,
talent agencies, individual actors/actresses/models, video/film and audio production companies.

69A Collateral (Brochures, posters, etc.)
69B Stationery Package
69C Print
69D Newsletter, Printed
69E Newsletter, Online
69F Broadcast
(Demo Reels go in this category)
69G

Digital Advertising

69H Out-of-Home
69I

Non-traditional

69J Direct Marketing/Specialty Items
69K Cards,Invitations or Announcements
(Special Events Material)

70

Ad Club or Marketing Club. Any advertising created by, or for, an advertising or marketing club that

advances the organization’s cause (membership, programs, education, awards, events, parties, etc.). All advertising
and promotional materials done by, or for, an ad club can be entered only in this category.

Please Note: All advertising, marketing, or communications clubs and organizations are eligible to enter this
category regardless of their AAF affiliation. For AAF clubs entering ADDY Awards-related materials, all campaign
elements should be entered in the competition year FOLLOWING THE YEAR THEY PROMOTE, regardless of
usage date.

Campaign
71A Single Medium Campaign
(For categories 69-70)
71B

Integrated Campaign

(For categories 69-70)

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