The 2013 AAF-Kansas City ADDY® Awards (25 pages)

category list sales promotion • collateral material • direct marketing

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Category List

SALES PROMOTION

Product or Service Sales Presentation
1A Catalog
1B Sales Kit or Product Information Sheets
1C Printed Newsletter
1D Menu
1E Campaign

Packaging
2A Single Unit
2B CD or DVD
2C Campaign

Point-of-Purchase (POP)
3A Counter Top or Attached
3B Free-Standing
3C Trade Show Exhibit

Campaign

4

Campaign (for categories 1A-3C)

Audio/Visual

5

Audio/Visual Sales Presentation

COLLATERAL MATERIAL

Stationery Package

6A

Flat Printed

6B

Multiple Process

Annual Report

7A

Less than four-color

7B

Four-color

Brochure

8A

Less than four-color

8B

Four-color

8C

Campaign

Publication Design (Magazine or Book)

9A

Cover

9B

Editorial Spread or Feature (One editorial spread or feature per entry)

9C

Series (Covers or spreads or features)

9D

Magazine Design (Entire Magazine)

9E

Book Design (Entire Book)

Poster

10A

Single

10B

Campaign

Special Event Material

11A

Card

11B

Invitation

11C

Announcement

11D

Campaign

DIRECT MARKETING

Proof of mailing must accompany the entry. Self-mailer, indicia, envelope, etc. must be included as proof of usage.

Single (Either B-to-B or Consumer)

Document rating:
  3.3 out of 5
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