The 2013 AAF-Kansas City ADDY® Awards (25 pages)

advertising industry self-promotion • elements of advertising

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68A Single Medium Campaign (for categories 62-67)
68B

Integrated Campaign

(for categories 62-67)

ADVERTISING INDUSTRY
SELF-PROMOTION

Creative Services and Industry Suppliers (agency, design studio, freelancer, graphic designer, interactive developer,
paper companies, printers, advertising specialty companies, color separation houses, photographers, video/film and
audio production houses, etc.)

69A Collateral (brochures, posters, etc.)
69B Stationery Package
69C Print
69D Newsletter, Printed
69E Newsletter, Online
69F Broadcast (Demo Reels go in this category)

69G Digital Advertising

69H Out-of-Home
69I Non-traditional
69J Direct Marketing/Specialty Items
69K Cards, Invitations or Announcements (Special Event Material)

70

Ad Club or Marketing Club

Campaign
71A Single Medium Campaign (for categories 69-70)
71B

Integrated Campaign

(for categories 69-70)

ELEMENTS OF ADVERTISING

Copywriting
72

Copywriting

Visual
73A Logo
73B Illustration, Single
73C Illustration, Campaign
73D Photography, Black & White
73E Photography, Color
73F Photography, Digitally Enhanced
73G Photography, Campaign
73H Animation or Special Effects
73I Cinematography

Sound
74A Music Only
74B Music with Lyrics
74C Sound Design

Digital Creative Technology
75A Interface & Navigation
75B Responsive Design
75C GPS & Location Technology

Kansas City-Only Categories
78 Second Chance
79 Great Work that Never Ran
80 Event/Experiential Marketing Tours
81 Event/Experiential Marketing Single Event
82 Event/Experiential Marketing Environmental Experience
85 Personal Work

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